Need Supply

Richmond, USA

Need Supply Co.’s story began in 1996 under the name Blues, a tiny boutique selling vintage Levi’s. Founded by Chris Bossola and co-owned by Gabriel Ricioppo, the Richmond-based clothing and lifestyle giant and is well known for its sleek, minimalist aesthetic, and has a massive following in Europe and Japan. The store carries a carefully curated mix of well known brands, indie designers and homegrown startups, both local and international. It offers a rather relaxed shopping experience with its long aisles and seating, which give the sense of a gathering space as you take your picks from Anonymousism, Acne Studios, Norse Projects, Hender Scheme, Cheap Monday, Nanushka, Adam Selman, Carven, Simon Miller, Self Portrait, Re/Done, Proenza Schouler and more, as well as its own line, Need. Or if you’re in the mood to stay home and shop, simply head to its web store which is famous across the world.