10 Corso Como Milano

Milan, Italy

Former fashion editor and publisher Carla Sozzani established in 1990 the 10 corso como store in Milan.  Using the gallery and bookshop as its core, Sozzani has structured a living magazine where editorial choices in food and fashion, music and art and lifestyle and design are constantly made by the visitor and customer as they engage across so many arenas of interest. People both in and beyond the art and fashion scene began to see in this concept something quite new and radical for retail and even more for presenting art in the same breath as style. A way to join culture and commerce, 10 corso como multifunctional philosophy allows to present a unique blend of art, music, design, cuisine and culture from around the world to the world.