Goodhood

London, United Kingdom

It’s not for nothing that Goodhood London is referred to as the ‘King of Alt-cool’. Founded by Kyle Stewart and Jo Sindle and located on Curtain Road in London, the loft-like boutique offers directional fashion, lifestyle and homeware selections for the cool kids from London’s East End. Spread over 2 floors and 3000 sq.ft, the boutique is home to specially curated clothing from the likes of Levis, Diemme, Base Range, Junya Watanabe, Wood Wood, Comme des Garçons, Lonely Hearts Wood Wood, Nanushka, Peter Jensen and MM6, home and lifestyle selections from brands like HAY and Muuto, East London, and their inhouse range – Goods by Goodhood. Their tag is ‘it’s a lifestyle baby!’ and they certainly deliver!