Selvage

Kalmar, Sweden

Today, Selvage houses more than 16 brands from all over the world. The selection is carefully put together — the red thread covers quality, ethics, style, and tells you everything about the passion and dream that Enrique is trying to convey through his modest store in the outskirts of Småland, Sweden.Apart for well-crafted footwear from Common Projects and avant-garde pieces from Damir Doma — he’s made room for more lifestyle oriented things, such as scented candles, lava stones and fashion books. But it hasn’t been smooth sailing all the way. As with every new business, there’s this uphill ride that you have to deal with. For some, it lasts longer. And for others, it’s completely unpredictable.