My O My for Women

Helsinki, Finland

Our women’s store is in the sweet pot of contemporary and high-end designers. Bright colours, a lot of prints… Avantgarde black & edgy show pieces to build attitude. Managed by two crazy brunettes, Pauliina & Hannele. The store is located at the Unicorn quarter of Helsinki downtown, just a view steps from sky-breaking Helsinki Cathedral. And what about the interior itself: rough concrete floor, geometric cutting & lines, big mirrors to show beauty and simplicity, pure as Nordics are. Designed by Joanna Laajisto.